What does it target?
Memory: The brain's ability to retrieve encoded (or stored) information. 

• What was the name of my new coworker?

• What did I need to get from the grocery store?

• What time was my doctor's appointment again?

• Wait... didn't I already have this conversation/read this book/watch this movie?

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Attention: The brain's ability to select information to encode (or store) by focusing on the world around it.

• I need to go back and reread this whole chapter, I don't remember any of it.

• I started ten projects today but only finished 10% of each project, so nothing is done.

• This work project is due by the end of the day, but there's no way I'll be able to focus for that long.

• Shoot, I spaced out of this conversation, what are they talking about?

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Executive Function: The "captain" of the brain's skills; the part of our brain that directs and manages our goals.

• This task seems so large and daunting, I don't even know where to start, so I'll put it off for another day.

• I keep mismanaging my time and over/under-estimating how long this will take.

• I prioritized the wrong task, and now I'm crunching to meet a deadline.

• I know what I need to do, but I have no idea how to get there.

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Language: The way we communicate with those around us to meet our needs.

• It feels like words are always on the "tip of my tongue" - I know what I'm trying to say, but I can't find the word.​

• My thoughts come out jumbled and all over the place - I try to tell a story, but it never makes sense.

• I have a hard time sharing information under pressure, like in a fast-moving conversation, during a meeting, or while on the phone.

• I have so many good ideas, I just don't know how to share them.